We work closely with our financial institution partners to help them meet their strategic goals. Often, we shift seamlessly between new account acquisition targets for consumer and small business checking, auto loans, credit cards and home equity lines over the course of a year. On demand account generation is our specialty.
We work with financial institutions that have a strong growth initiative and have experienced the decreasing returns of traditional marketing channels. For many of our partners, increasing profitability within their existing account base is a primary concern. Our systems are designed to enhance account revenue while rewarding account holders.
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